Sele and Booboo

Cool, Fun and Creative

Vision

Driven by fashion and storytelling, we are a lifestyle brand with a mission to improve the lives of children in the most vulnerable communities in Nigeria.

Through every purchase, we donate 100% of the profit to raise essential funds to ensure children in our chosen communities receive nutritious food, fostering healthier, happier and more empowered communities.

We also plan on being the go-to brand for kids who seek adventure, creativity, and fun. Seamlessly blending style and purpose to create a sustainable impact.

Materials

Quality and comfort are extremely important when creating products for children. That is why all of our clothing is made from 100% premium cotton, ensuring the highest level of comfort, breathability, and durability for kids. Our commitment to quality means that every piece is soft on the skin, safe, and perfect for active play, allowing kids to move freely and confidently throughout their day.