Sele and Booboo

From Storybooks to Wardrobe

Fun, comfortable and limited!

SHOP ALL SEASON

Sele and Booboo Clothing

A creative, vibrant and playful brand.

Read Our Story

Shop Now!

Customer Favorites

Silver And Blue Embroidered Two Piece Snowsuit

$165.00

You will love this fully windproof, snow proof and waterproof set for fun days outside....

Quilted Gilet

$95.00

Designed for lightweight insulation, our Quilted Gilet features a stylish diamond-quilted finish, offering both practicality...

Quilted Liner Long Coat

$159.00

Designed for lightweight insulation, our Long Quilted Liner Coat features a stylish diamond-quilted finish and...

Quilted Embroidered Bomber Jacket

$190.00

Elevate your outerwear with this premium quilted bomber jacket, designed for both style and comfort....

Insulated Snow| Ski Suit

$165.00

Foregrounding practicality and durability, this timeless piece perfectly encapsulate our design tradition. Entirely padded for...

Insulated Snow| Ski Suit

$179.00

Foregrounding practicality and durability, this timeless piece perfectly encapsulate our design tradition. Entirely padded for...

Multi Coloured Ski Jacket & Pant Set

$170.00

Our Kids Ski Jacket & Pant Set has your little one covered on the slopes....

Insulated Snow| Ski Suit

$159.00

Foregrounding practicality and durability, this timeless piece perfectly encapsulate our design tradition. Entirely padded for...

Printed Cotton T-Shirt and Shorts Set

$67.00

This modern set includes a white T-shirt and a contrast green shorts. With motivational text...

Gold Accents Shorts and Jersey T-Shirt Set

$69.00

From prints to embroidered detail, this sporty black set features a bold gold number 3...

SELE CURLS

Meet Sele Curls

Cleanse. Nourish. Define.

Enriched with shea butter and nourishing oils, our three-step routine keeps curls soft, moisturised and beautifully defined.

✓ Gently cleanses without stripping
✓ Everyday moisture and detangling
✓ Deep conditioning for softer curls

Shop Sele Curls

Your Curl Care Routine

Cleanse → Nourish → Define

01 Cleanse

Hydrating Curl Shampoo

Gently cleanse and refresh your curls.

02 Nourish

Daily Curl Leave-In Conditioner

Lock in everyday moisture and make curls easier to manage and style.

03 Define

Curl Definition Masque

Give curls an intensive moisture boost whenever they need extra care.

Shop the Complete Curl Care Set

Featuring Sele and Boboo of Gitron!

Sele and Booboo Kids Clothing:

A vibrant and playful kids' fashion brand offering colorful, gender-neutral designs.

Perfect for little ones, crafted with care and creativity.

Read Our Story

Playful Styles for Every Adventure

Explore our vibrant and gender-neutral clothing designed to keep up with your child's boundless energy and imagination. Each piece combines playful designs with ultimate comfort, making every day a new adventure.